Consumer Intelligence and Brand Strategy Summit in Amsterdam, Netherlands – February 2027

About this conference

This marketing summit takes place in Amsterdam, Netherlands on Feb 5, 2027. Abstracts and papers are due by January 4, 2027. It is one of 16 upcoming marketing conferences in Netherlands; the next one after it starts on February 7. It is organized by Japanese Society for Academic Research and Publication.

The event presents an opportunity for scholars and practitioners to engage with pressing issues surrounding consumer intelligence and brand management strategies. Participants are encouraged to submit scholarly papers and innovative case studies that reflect current trends in consumer insights and strategic branding. Topics include consumer loyalty dimensions, the role of big data in marketing, and effective brand communication strategies. Interactive sessions will enable a practical exchange of knowledge, with opportunities to explore real-world applications of research findings. Select presentations will be eligible for publication in associated academic journals, ensuring that attendees gain exposure to vital research outcomes. This summit intends to deepen understanding of the relationship between consumer behavior and brand success, equipping attendees with insights that can be applied to contemporary branding challenges.

Topics

Key dates

1. Abstract deadline · Jan 4, 202756 days left
2. Conference · Feb 5, 2027Amsterdam, Netherlands