Brand Development and Cross-Cultural Consumer Behavior Conference in Chongqing, China – February 2027

About this conference

This branding conference takes place in Chongqing, China on Feb 5, 2027. Abstracts and papers are due by January 4, 2027. It is one of 1142 upcoming conferences in China; the next one after it starts on February 5. It is organized by Japanese Society for Academic Research and Publication.

Bringing together research on brand development and consumer behavior, this event invites discussions on how cultural factors affect branding strategies globally. With a program that includes panel discussions, presentations, and workshops, attendees will gain various insights into topics like brand adaptation, consumer engagement, and marketing tactics in multicultural settings. There will be an opportunity for participants to submit original research, case studies, and interactive posters demonstrating innovative approaches to branding. Networking with fellow scholars and industry professionals will further enrich the experience. Information regarding registration processes, as well as submission guidelines and deadlines, will be announced through the conference's website. This conference seeks to enhance understanding of how to navigate brand challenges in a diverse marketplace.

Topics

Key dates

1. Abstract deadline · Jan 4, 202754 days left
2. Conference · Feb 5, 2027Chongqing, China